Come to Barcino147 Bed and Breakfast in Barcelona
Barcelona ranks in the world’s top 7 of best reputation cities CNA Barcelona (ACN).-Barcelona is the 7th city with the best reputation in the world, according to a study presented by the prestigious ESADE Business School. The Catalan capital ranked particularly highly in the areas of tourism, sport and culture. The study, known as City RepTrak 2014, was presented on Tuesday at ESADE, a business school of international reputa…tion, at its Barcelona campus. The report compared the reputations of 100 cities around the world, and the list was topped by Vienna, Munich, Sydney, Florence and Oslo. Across the board, European cities had the best reputation, with an average of 68.9 points, higher than the 66.9 point average for cities in the United States, and well ahead of those in Asia-Pacific, Latin America and Africa. Barcelona rose from number 23 last year to inclusion within the top ten this year, while the city of Madrid dropped from 27th place to 32nd. Experts in the fields of business and economy have highlighted the correlation between a city’s attractive reputation to better economic results. According to the Director of the ESADE Brand Institute, Ana Varela, “the results show that Barcelona has managed to position itself very quickly within the first division of the world’s cities.” The various crises have resulted in fewer investments in infrastructure, despite the attractiveness of the city, recognized not only as a business centre but also renowned in the field for its creative atmosphere”. The study also showed that cities with the best reputation also have better economic results. “A city with a good reputation attracts tourists, talent and investments on more favorable terms than one which is less popular”, said the director of the Reputation Institute, Enrique Johnson.